When entrepreneurs or developers first get an idea for a new tech product or application, the optimal business strategy is to focus on the launch of their minimum viable product (MVP). Once the MVP is out the door, a start-up’s team spends time perfecting and working out the bugs. But after that, there are many paths to take to continually achieve success, which is where white-label video editing comes in.
One way for a software company to expand is by adding features and services that complement their existing products. This adds use cases, and, therefore, the value of the platform, which can expand a product’s customer base significantly. While some product teams decide to build new features internally, an even faster way to expand has emerged: “white-labeling.”
Read on to understand the benefits of white-label video editing, and how it can help your team better serve your customers and users.
What is white-label video editing?
In the tech world, white-label video editing is allowing a company to integrate a different company’s video creation tools into their platform without the software’s original branding.
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In our case, if a business — we’ll call this faux company “Pro Social Technologies,” and pretend they offer social media content editing tools — wanted to provide subscribers with a video editing software, they could the white-labeled WeVideo editor by integrating our software into their existing UI. When Pro Social Technologies’ users log in to their dashboard, they’d have access to a video editing software from Pro Social Technologies, in addition to the existing tools.
Who benefits from white-label video production?
There are two types of users who benefit from white-label video production.
The business/B2B users
The first is the business needing the product and its employees, who work with the original product creator to implement and add the software to their offerings. They have a direct working relationship with the white-labeler. For example, a platform geared towards creating social design content could integrate video creation features into their platform (like in the example above). Or a Learning Management System (LMS) software company might add a video production tool into their platform to allow their educator user base to create interactive instructional videos.
The end users/consumers
That leads to the second type of user — the end user — who is an indirect beneficiary. If white-labeling has worked well, an organization’s users and subscribers consider the tool a part of the platform they enjoy and don’t associate it with the original brand at all. But they still get all of the benefits from the product and an overall better user experience.
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Benefits of white-label video editing
White-label video editing through WeVideo provides a fully integrated product experience for an organization’s subscriber or user base. That means the user can move seamlessly from the other tools they have access to and the WeVideo API within their interface, and they can save time on other tasks.
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But what makes that possible?
SSO authentication
Single sign-on (SSO) allows customers to log in one time, with one set of credentials, to get access to all of their tools.
No extra steps to import files
Users can simply create and record their videos within the embedded white-label video editor.
Export final videos with metadata back to your own platform
With white-label video editing, the end-user doesn’t need to export a final video then upload it to a different place. The process is much more fluid.
The same benefits as WeVideo
Literally. Your users can access all of WeVideo’s tools, like transitions, text effects, a stock library of more than one million video and audio clips, green screen, and much more.
How to implement white-label video editing
Now that you understand why a white-label video editor can benefit your business and customers, it’s time to see how WeVideo can integrate within your unique platform. Getting started is as simple as setting up a free consultation with our team.
