Whether you’re a giant in your field, a little mom-and-pop shop on the corner or a solopreneur just getting started, you know the importance and value of advertising on Facebook. With so many different ad formats out there, and more popping up every day, it’s easy to become dazed and confused.
This complete guide to Facebook video ads specs will make it easy for everyone from the novice to professional to create while meeting the right requirements.
Here’s what we’ll be covering:
- Types of Facebook video ads
- Text requirements for Facebook ads
- Video ads template examples
- Create your own Facebook video ads
Facebook recommends video ads are no more than 15 seconds and while captions and sound are both optional, both are highly encouraged. Not to mention, they make your content more accessible which allows more people to enjoy what you’ve created.
Types of Facebook video ads
From objectives to call-to-actions, there are different creative tools for all types of Facebook video ad formats.
Facebook Feed video
Facebook Feed videos are the ones you’ll most likely see on your main newsfeed. They usually include a callout noting that it is a sponsored ad. A feed video should highlight your product and how it works or tell the story of your company.
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Facebook Marketplace
Do you sell your goods and/or services directly on Facebook? Use videos to increase sales and stand out on Facebook Marketplace. You can create your own sponsored ads that will appeal to shoppers while they’re already on Marketplace. Facebook Marketplace video ads follow the same constraints as other video ads. It is highly recommended that you add sound, captions and dynamic movement.
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Facebook Stories
Like Instagram Stories, Facebook Stories are vertical ads that can play for up to 15 seconds per frame. Your ads could be longer than 15 seconds, they’ll just be spread out over several frames in your story. Facebook specifies these video ad stories will appear between organic Stories and recommend leaving space at the top and bottom of the video as to not cut off your CTA.
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Facebook In-Stream video
Share video ads with Facebook users who are already watching videos on Facebook and Facebook Live streams with In-Stream videos. Created by Facebook, In-Stream videos are mobile-only ads and are only played to completion if they are 15 seconds or less. Anything over 15 seconds will have a “Continue Watching” CTA appear on your video.
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Facebook Instant Articles
Certain approved publishers have access to Facebook Instant Articles as a way to place ads promoting an article. Users lean on Instant Articles as a way to share editorial content concerning their products and services. Facebook does encourage moving images and sound for Instant Articles to help quickly capture your desired audiences’ attention.
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Copy requirements for Facebook ads
Even though your primary focus should be video specs for Facebook, there are also text requirements you must meet.
- Primary text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Call-to-action (CTA): make a selection from
Examples of video ads templates
There are many directions you can take your Facebook video ad. Here are just a few examples of video ads templates offered by WeVideo to help you get started. (All you need to do? Pick a template and customize it in our online video editor!)
Facebook video ads: How to create the best ads for your goals
Influencer promo
Easily create a video to help promote yourself, your business or your brand with this video template.
Vlogger
Create a quick tutorial to showcase a new service or product your business offers.
Small Business Day
Highlight and promote your small business with this video ad template.
Curbside pick-up
Use this video ad template to promote curbside pick-up to your customers.
Create your own Facebook video ads
We’ve gone over video specs and types of video ad templates. Now, it’s time to create your very own Facebook video ad. Here are a few steps to get you going:
- Log into the WeVideo video editor
- Pick a video template
- Choose your video format
- Edit with your media
- Export and finish your video
Take the necessary steps to ensure your Facebook video ad meets all the specs and requirements of where it’ll be posted.
Wrapping up
Now that you have everything you need to know about creating your Facebook video ads, including length, dimensions and other specs, all you have to do is get started!
Easily create engaging, professional-looking video ads in minutes with our mobile or web-based video editor. Start with a Free plan or opt for the Professional plan and access our stock media library of over 1M royalty-free audio, video and image files.
