Make your own real estate videos

The short answer: ALL of them! Video marketing works at all stages of the client acquisition funnel, and the more video-based touch points you have, the more your face and name will stick out as the go-to expert.

Here are just a few real estate marketing videos to try: listing videos, intro videos, promo videos (perfect for social ads!), personalized follow-up videos, home tour videos, recorded webinars, virtual open house videos, and market updates.

It depends on the type of video content you're creating. If you're planning to share your videos on social media, then shorter is almost always better. Aim for 5 minutes or less — usually much less on bite-sized platforms like TikTok or Instagram Reels.

If you're creating personalized videos (like a follow-up message to a homebuyer or a custom market report for a new client), then you're free to make your video as long or short as it needs to be.

With WeVideo, yes! We do have a free plan for our real estate video maker, which gives you access to all the key parts of our video editor. To unlock extra features (like longer videos and higher-res exports), start with a free trial instead.

According to real estate experts The Close, yes! In fact, The Close found that 73% of homeowners are more likely to list with real estate agents who use video. And an even greater number of real estate agents (78%) say that video is key to standing out, especially on social media.

Make a video or two in WeVideo, and we think you'll see the ROI for yourself!

The #1 tool of choice for successful real estate agents? WeVideo! You can make any property listing stand out with our user-friendly online editor. Upload your media clips, customize them with your brand, and start marketing your new video.

For the most effective real estate content, be sure to include your brand and a clear call-to-action. Use high-quality photography and video footage and supplement the imagery with concise and compelling text.