Explainer video maker

Like you might guess from its name, an explainer video explains something to its audience in an engaging way. And this “something” really could be anything: a concept, process, skill, product, service, etc. 

Most explainer videos are short and designed for educational, marketing, or sales purposes. Longer videos that are purely educational tend to be classified more as tutorial videos or training videos, though there’s definitely some wiggle room in terminology.

Easy: start right here! WeVideo's free explainer video maker helps you bring your concepts to life in just a few clicks:

1. Upload your explainer video assets as images, audio, and/or video files.
2. Use WeVideo’s editor to polish your video by adding text, voiceover, animations, music, and more.
3. Download your file, send it to cloud storage, or share it on social media. Done!

You can get all the same key features from any device. As long as you've got internet, you can make an impactful explainer video with WeVideo.

There are all kinds of explainer videos out there. Over the last decade, the animated whiteboard style has been especially popular.

Other common types of explainer videos include live action videos, talking head videos, animated infographics, and simple slideshows with narration. You could even lightly edit a webinar recording and re-release it as an explainer video!

All of the best explainer videos are short, clear, engaging, and relevant to the audience. They also provide an obvious call-to-action or next step for the viewer to take.

No matter the topic, the most important thing for an explainer video is to clearly answer a question or solve a problem that's specific to your audience. Otherwise, some creative video edits like video overlays or ready-to-go templates can add visual interest and make your video even more memorable!

The best length for an explainer video depends on the video's intent, publishing platform, and audience. Generally, the shorter, the sweeter.

Social media ads, for example, should be as short as possible. Definitely under 90 seconds — but 60 or 30 seconds is even better. (And remember that many social users watch videos without sound, so don't forget the on-screen text!)

For customer onboarding videos, on the other hand, you can likely get away with a longer video — especially when demonstrating a tricky task or explaining a niche topic.

Call us biased, but us! WeVideo offers a free explainer video maker that you can try right now — no credit card info required. If you'd like to upgrade features to remove watermarks or extend video publishing times, take a Professional or Business account for a spin through a free trial. Either way, WeVideo's the one for the job. Versatile, easy to use, ready when you are.

The short answer? It depends! Typically, if you hire someone to make one for you, the cost comes down to the company's budget, your budget, production quality, animation types (2D or 3D), and more.

The good news? With WeVideo, you can make a one-minute explainer video right now, 100% free. Our free trial grants you instant access to dynamic video creation and editing tools, customizable templates, green screen effects, and so much more. See for yourself!