Our video ad maker, your brand

Whether you're creating an Instagram Reel or a YouTube video ad, the secret to success is the same: make it in WeVideo! Start with a free trial, pick a template, and then upload your own photos or videos to start creating your video advertising content.

Once your project has begun, you'll have at-your-fingertips access to make a truly professional-looking ad. Mix in some animations, add stock photos or videos, throw in some background music, upload your logo or other brand assets, try out cool fonts...it all takes just a few minutes. For the most effective online video ads (you know, the ones that actually earn customers), be sure to keep it bite-sized, on brand, and with a clear call to action.

Yes! The free version of WeVideo gives you access to all the key features including green screen, screen recording, voiceover narration, multiple video ad formats, and more. With our free ad maker, keep in mind that you'll be limited in terms of publishing time and that all exported videos will have a watermark.

To remove the limitations of our free video ads, check out our plans — there's something for any video ad creator, from solo marketers to large businesses.

When it comes to video ads, there are truly limitless possibilities. After all, anything geared toward converting potential customers could be considered a video ad! Under this definition, even organic posts on social media (like an unboxing video or a casual tutorial) would technically count.

But even if you're sticking to the traditional idea of a paid video ad campaign, then there are still many different types: bumper ads, masthead ads, in-feed ads (like an Instagram ad), display ads (i.e. Google Ads in search results), website banner ads, in-stream ads and skippable in-stream ads (like the videos shown on YouTube), and out-stream ads (like those shown in written editorial pieces). That's just scratching the video marketing surface, too.

Of course, within each of these video ad types, you can create nearly any kind of marketing content. Create an animated ad design for Facebook, a product video for LinkedIn, a sales demo video for your website, or an off-the-cuff review video for TikTok. Give it a try with our ad maker!

The answer is simple: people love videos. Especially in a crowded social media feed filled with long text posts and static images, videos do a much better job of grabbing attention (and actually stopping the scroll). Videos are also better at telling a story, building an emotional connection with the audience, and explaining complex information quickly. The added motion is great for cleverly expressing your brand, too.

The bottom line: as long as you can capitalize on that initial burst of attention, you've got a captive audience! Studies bear this out, too; Amazon and eBay have found that adding a product video increases sales by up to 35%. Yes, please!

Reaching your audience entails more than just creating engaging content. To make sure your ads get approved (and actually served to your audiences), it’s critical to optimize them according to each platform’s specifications. That might mean different file types, ad video file sizes, lengths, ad formats, aspect ratios, and/or video resolutions. With WeVideo's ad maker, you can create a single video from a template and then switch to any format with just a few clicks.

Depending on where you'll be posting your videos, another important way to optimize ads is to work on your audience targeting. Platforms like YouTube, Facebook video ads, Instagram, and TikTok all give you fine control over who your ad is served to. It may take some experimentation and time, but finding the right targeting parameters is key to ROI for digital video advertising.